For businesses catering to the edgy, young, trendy, urbans, the importance of e-marketing to reach your demographics is KEY.
The first thing you need is a great product! No problem for Barrie the designer and self styled "cornfed fashionwhore". The clothes are HOT, EDGY, and priced affordable!. You can see her stuff 12/2 at "The Fashion Event" (THREAD San Diego - Sunday December 2, 2007 The Aerospace Museum, Balboa Park..)
An example of this relationship between a web site and a MySpace site is her sites: http://www.fablesbybarrie.com/ and her MySpace site Cornfed by Barrie.
Her MySpace site has more of the current events, personal feel, and edgy graphics, while the web site gives the clothes and how to buy center stage. Both work well together. If your market is 18-35's this is the kind of thinking that will help create the Buzz or "Urban Stampede" (as I call it) for your business.
See you at the Show!
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